NextMedia ONLY took 2.5 hours to kick Conan's ass !

Conan O'Brien was right about one thing; the "Taiwanese Animation" team was quick on response. But how quick exactly? 48 hours was way off. But again, who would've known.

(Chinese introduction) 之前 Inside 上文章「

Conan O'Brien was right about one thing; the "Taiwanese Animation" team was quick on response. But how quick exactly? 48 hours was way off. But again, who would've known.
Recently a short film titled “HTC versus Apple, an Epic Rivalry” was all over the net. It created huge buzz. The original story behind it was the competitions between big corps and their upheaval business decisions (suing each other to gain lead-time on product release, etc). This particular animation turned the whole story into a Kung-Fu movie. Wow, isn’t everything easier to understand when it’s told in Crouching-Tiger style? Inside will take you on a tour to the secret base where this beloved animation  (and many others) was produced.
First of all, some background check. Next Media Ltd.(NMA 壹傳媒)is known for transforming news stories into 3D animations. They create “Animated News”(動新聞). Animated News is like political cartoon comes alive. It covers a variety of topics, especially crime stories in news. Homicide, robbery, and sexual harassment; anything that the audience crave juicy footage. Animated News fills in the blanks. It had an very interesting cross-fire with Conan O’Brien a few months ago. Which is a rare, yet highly entertaining, incident in this social media age.
“This company in Taiwan they have 300 animators to work around the clock, that’s why they can turn this thing around in 48 hours. We have ONE.” -- Conan O’Brien
Well, Insiders found something amazing that totally overthrows Conan’s statement above. In fact, it didn’t need to take 48 hours to compose a strike-back. When things have to be handled in timely manner, it could take as little as 2.5 hours for NMA to create an animated reponse. Crazy stuff. (I couldn’t even wrap this blog up within 2.5 hours.) Exactly how they did it? Insiders dug out some cool stories; let us break it down for you.

1. News Team handles what stories to tell

Animation News was done by mainly two teams,  the Animation team and the News team (duh). When there were interesting stories in the news, the News team picked them out and started brainstorming. They would throw in imagination and humor as possible while striving to stay true to the fundamental idea of the story.

2. News Team creates the screenplay (5-10 mins)

The News team came up with a script, very quickly, and handed it to the Animation team. Both parties spent 5-10 minutes to double check the script.

3. Concept artists gets drawing (20 mins)

Then the concept artists spent around 20 minutes to complete initial drawings. That means within 30 minutes after the script was passed down, animation artists started their part of the job.

4. Board Reporting every hour (10 mins)

The most intensive time Insiders observed at NMA was “Board Reporting”. Every hour the entire team would gather in a meeting room to go over current work progress. This took less than 10 minutes, but it included film directors, actors, 3D model artists, editors, and etc. Project managers would update latest version of works. Participation in this meeting was crucial; for everybody had to voice up immediately if there’s anything didn't sound right. After the Board Reporting, the crew went straight back to work. Rumor has it that Animated News creates such a tough working environment that many new recruits won’t survive for long.

5. Motion Capturing Technology means serious business

We did not see this coming--a fully equipped Motion Capturing studio! No mention to these actors on site were trained professionally for this. They had 55 sensor-stickers on their outfit as they performed whatever the director requested. Everything’s done efficiently. During this short visit, the team had accomplished two separated scenes including dozens of cuts.

5.5. Meanwhile, let's check in with the 3D Model Artists...

When the actors were acting, 3D model artists picked out textures and materials for new animated characters. Everyone's busy at NMA, at all time.

6. Putting all visual and audio pieces together

Shortly, the animators received all components they need for the film. They quickly put everything together, as well as threw in extra spices such as explosion, smoke, or other special effects. Sound Effect team would add music and effects to the film.

7. Ding! Turkey's done!

After some editing work and QA time, the film is officially done. Usually it took around 2.5 hours for an animated news to complete.

8. Repeat steps 1 to 7

When one film was done the team immediately picked up another, rinse and repeat. One thing I forgot to mention--NMA had more than one team working on multiple projects simultaneously! They told Insiders that they could deliver up to 56 animated news per day. Impressive.

逆勢而上!阿物科技運用 AI ,加速旅遊咖疫後復甦

COVID-19 疫情爆發至今,持續衝擊台灣本土旅遊業者發展。awoo 阿物科技透過線上座談會,探討後疫情時代的數位轉型策略,分享現今旅遊業應如何部署,在疫情解封後迎戰「報復性旅遊潮」的商機。
Photo Credit:阿物科技

自 COVID-19 疫情爆發至今,全球不見趨緩,在台灣三級警戒近兩個月中,持續衝擊台灣本土旅遊業者生存發展。awoo 阿物科技憑藉豐富的數位轉型成功案例、多年的 MarTech 技術與 SEO 經驗,透過線上座談會,探討後疫情時代的數位轉型策略,邀請到 Tripresso  旅遊咖創辦人暨執行長洪明楓、awoo 阿物科技副總經理吳一凡、awoo 阿物科技行銷經理林秉寬,分享現今旅遊業應如何部署,在疫情解封後迎戰「報復性旅遊潮」的商機。

Photo Credit:阿物科技
awoo 行銷自動化服務應用講座,分享如何協助旅遊咖數位轉型。左起為 awoo 科技行銷經理 林秉寬;awoo 科技副總經理吳一凡;Tripresso 旅遊咖創辦人暨執行長 洪明楓

Tripresso 旅遊咖趁疫情整合底層供應鏈,滿足消費者更多場景需求 

Tripresso 旅遊咖自 2016 年以 B2C 一站式的旅遊平台起家,2018 年隨著業務的成長推出 TripSaaS 服務,再到 2019 年推出出差旅費管理系統 COMMEET,旅遊咖的客戶多為傳統旅行社,且多數仍以實體服務為主。但自疫情爆發後,旅行社無力應對國旅、海外旅客銳減的衝擊,洪明楓表示,業者應趁疫情期間整合底層供應鏈,來滿足未來消費者多元的需求。

提早佈局!旅遊咖攜手 awoo 阿物科技,誓言打造旅遊電商生態圈

從團體旅遊服務起家的Tripresso 旅遊咖,為整合旅遊供應鏈,提供大型旅行社、小眾旅行社的服務系統化、數位化的運營,於 2019 年成立了 TripSaaS 公司,為傳統旅行社提供許多線上服務、快速架設網站、上架行程、管理訂單等。

整頓了底層供應鏈的需求後,旅遊咖卻面臨了在網站取得訂單的困境,從取得顧客到實際轉換,甚至因為旅遊產品的顧客特性,導致回訪率低的問題,都需要大力優化。從 2020 年起,Tripresso 旅遊咖多次尋訪台灣的數位轉型服務領導品牌,最終找上 awoo 阿物科技,其以 AI MarTech 的行銷平台聞名台日兩國,有效加速打造旅遊電商生態圈的進程。

awoo 阿物科技以理解商品出發,助攻旅遊業數位轉型,創造最懂消費者的網站體驗

Tripresso 旅遊咖整合旅遊供應鏈的服務,涵蓋航空公司、旅館、地面交通、替代住宿相關的旅遊資訊。過往這些服務旅行社需跨部門、跨公司接洽與溝通,導致花費許多時間與人力成本。雖然現在多數旅行社皆有提供線上下訂服務,但業者與旅行社仍難以清楚知道下訂使用者背後的真實「想法」,在下訂機票的同時,如何同時推薦使用者訂當地的旅館?如何把使用者的停留時間拉長,並提高轉換率?

為此,awoo 阿物科技提供了多達 20 種關鍵產品的功能,透過拆解商品背後的消費者意圖洞察,創造最懂消費者的網站體驗,從顧客獲取、行動喚起、創造營收到維持顧客, All-in-One  行銷平台協助旅遊業獲得最佳成效。另外 awoo 阿物科技在電商產業屢獲佳績,近期更協助 50 餘年歷史的 3C  零售商 EcLife 良興購物網,以 awoo AI 自動化降低人力,並創造轉換率大增 2 倍的亮眼成效 。 

電商數位轉型刻不容緩,awoo 阿物科技積極協助各行各業找出痛點

數位轉型是各行各業在面對新冠疫情時,都曾思考或煩惱的問題,但是如何轉型及應用、到商業策略中變現才是各產業界關心的議題。阿物科技為國內少數擁有利用 AI 將產品資料與消費者進行關聯性比對的系統,並使用消費紀錄、會員資料、網路上的商品分類等數據分析後,給予業者在商品陳列、庫存優化、適合的活動主題與企劃等建議。

 AI 結合大數據分析功能,能帶來實質的銷售業績成長與消費者反饋,阿物科技副總經理吳一凡表示,阿物身為 AI MarTech 新創,長期致力於協助實體零售解決產業數位轉型的痛點時,發現到數位轉型不僅僅只是領導者與老闆的責任,而是整個公司及員工都需要合作才有可能成功。另外,不論是廣義的實體服務或零售的數位轉型,電商的數位轉型之路都需要花費相當多的時間來磨合。


瞭解更多:阿物科技的 MarTech 趨勢解密

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